Challenges
- Re-brand to create an image that will appeal to patients, donors, staff and the community.
Solutions
- Stakeholder Research
- Conduct meetings and marketing surveys to understand and assess the current brand sentiment.
Logo Design
- New design and color pallette for updated brand identity.
Design and Print Collateral
- Create printed collateral such as flyers, annual reports, postcards, appointment cards, mailing labels, stationery and note cards.
Custom Apparel and Promotional Giveaways
- Provide the latest trends in staff apparel and promotional giveaways and develop a cohesive marketing plan for distribution.
Facility Signage
- Design and execute all signage outside and inside of locations such as lighted outdoor sign, outpatient desk, door signs and direction signs.
Web Design, Build and Implementation
- Deliver a unique, contemporary yet warm, and responsive website design that optimizes usability and reinforces the brand.